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One of the challenges of getting an internet site is knowing what quantity traffic you get, wherever your web site is doing well, and wherever it’s failing.But have you looked at your web site statistics lately? What do all those numbers mean? Are hits or page views or unique visitors more important? Is a 50% bounce rate on your shiny new landing page good or bad?

If you’re confused by the stats — or if you’ve never even seen any web stats for your site — Wincent can help. Whether you need things translated from techno-babble into plain or’ English or you need to have an analytics package configured on your site.





Top 7 Important key Term in Google Analytics 

1.Page views 

This is the number of occasion users view a page that has the Google Analytics tracking code inserted in it. All page views are covered under this. It’s a count of viewed pages and not an individual visitor.Suppose if any user refreshes a page or navigates away from the page and returns back, these are considered extra site visits. This helps you to identify your most popular pages.

2. Visits / Sessions

Visits are individual periods of time or sessions, that visitors spend on your site.This visit closes either following 30 minutes of idleness or if the user leaves the site for over 30 minutes yet in the event that the client leaves the site and returns inside 30 minutes, this is considered a part of the original visit.

3. Unique Pageviews

This is the count of all the occasion the page was viewed in an individual session as a single event. If a visitor viewed the page once in their visitor 5 times, the number of unique page views will be counted as just one.

4. Unique Visitor

At a point when a user visits site for the first time, a new and unique visitor both are recorded.But if the same visitor returns to the site after their initial visit, then only a new visit is added and not recorded as a unique visitor.

Regardless of whether a user has been to the site before is perceived by Google Analytics using cookies.If a user deletes their cookies or accesses the site through a different browser or machine, then they may have mistakenly added a new unique visitor.

5. Bounce rate

Basically a ‘Bounce’ is a visit to your site that exits having just seen one page. The ‘Bounce Rate’ is the level of visits that just seen one page before leaving the site.

Ideally, you would like your Bounce Rate to be as low as possible, as that shows that users are participating together with your website. betting on the kind of website a typical Bounce Rate can be between half-hour and five hundredth. Sites like blogs can usually see the next Bounce Rate as many of us only come back to the location to read a post they need detected regarding, once they enter the site on it post and exit having finished reading it they count as a Bounce.

6. Time on Page

Time on the page represents the average amount of time in seconds; a visitor spends on a particular page. Technically it represents the time between begin|the beginning} time of a given Page read and also the start time of the next Page read or Event.

7. Organic Search Traffic and Paid Search Traffic

Google Analytics allows you to see what percentage of your traffic came from search engines. It splits into organic and paid search. In organic search traffic, the user comes to your site by clicking on organic links on search engine results page.These results usually seem below the search engine results page and are determined by how well the page is optimized for search engines.

The paid search results show users who clicked one of your paid search engine adverts. These typically appear at the top and side of the SERPs and are managed by an advertising account such as Google Adwords or Bing Ads.





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