One of the challenges of having a website is knowing how much traffic you get, where your site is doing well, and where it’s failing. But have you looked at your web site statistics lately? What do all those numbers mean? Are hits or page views or unique visitors more important? Is a 50% bounce rate on your shiny new landing page good or bad?

If you’re confused by the stats — or if you’ve never even seen any web stats for your site — Wincent can help. Whether you need things translated from techno-babble into plain or’ English or you need to have an analytics package configured on your site.





Top 7 Important key Term in Google Analytics 

1.Page views 

This is the number of times users view a page that has the Google Analytics tracking code inserted. All page views are covered under this. It’s a count of viewed pages and not an individual visitor. If a user refreshes a page or navigates away from the page and returns, these are counted as additional page views. This helps you to identify your most popular pages

2. Visits / Sessions

Visits are individual periods of time or sessions, that visitors spend on your site. This visit ends either after 30 minutes of inactivity or if the user leaves the site for more than 30 minutes but if the user leaves the site and returns within 30 minutes, this is counted as a part of the original visit.

3. Unique Pageviews

The unique page view is the count of all the times the page was viewed in an individual session as a single event. If a visitor viewed the page once in their visitor five times, the number of unique page views will be counted as just one

4. Unique Visitor

When a user visits your site for the first time, a new visit and unique visitor both are recorded. But if the same visitor returns to the site after their initial visit, then only a new visit is added and not recorded as a unique visitor.

Whether a user has been to the site before is recognized by Google Analytics through the use of cookies. If a user deletes their cookies or accesses the site through a different browser or machine, then they may be mistakenly added a new unique visitor.

5. Bounce rate

A confusing aspect for many people, simply put, a ‘Bounce’ is a visit to your site that exits having only looked at one page. The ‘Bounce Rate’ is the percentage of visits that only viewed one page before leaving the site.

Ideally, you want your Bounce Rate to be as low as possible, as that shows that users are engaging with your site. Depending on the type of site a typical Bounce Rate could be between 30% and 50%. Sites such as blogs will often see a higher Bounce Rate as many people only come to the site to read a post they have heard about, when they enter the site on that post and exit having finished reading it they count as a Bounce.

6. Time on Page

Time on the page represents the average amount of time in seconds; a visitor spends on a particular page. Technically it represents the time between the start time of a given Page view and the start time of the subsequent Page view or Event.

7. Organic Search Traffic and Paid Search Traffic

Google Analytics lets you see what percentage of your traffic came from search engines. It splits into organic and paid search. In organic search traffic, the user comes to your site by clicking on organic links on search engine results page. These results typically appear below the search engine results page (SERP) and are determined by how well the page is optimized for search engines.

The paid search results show users who clicked one of your paid search engine adverts. These typically appear at the top and side of the SERPs and are managed by an advertising account such as Google Adwords or Bing Ads.

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